The Flip From DIY to Hiring Wedding Professionals

Blush Botanicals
July 28, 2020

It felt like the rise of DIY wedding projects on Pinterest was going to be the end of us all. Although that wasn't necessarily the case, the era of DIY is slowing down. Clients are seeking out professionals to help ease the process and make their weddings as special as they dreamed of. That’s where you come in! Couples are looking, so make sure they can find you! Read on for ways to ensure that you're taking advantage of this opportunity and utilizing AP to its full capacity.


 

Cost

The do-it-yourself perspective is shifting. DIY is often viewed as a creative and thrifty way to save some money on your wedding but oftentimes DIYs don’t turn out as polished and beautiful as purchased products and services provided by professionals. Quality is not as good and cost can really add up! All of the items needed to create the coveted DIY often turn out to be just as expensive as our products and services. Due to this, couples are looking to us. They know our quality is essential and worth the cost from their budget.

Stress

Cost aside, having to DIY parts or all of your wedding is extremely time intensive. Couples have jobs and other responsibilities to attend to all while planning their wedding. Having to purchase and make several DIYs is stressful. All of that pressure falls on the couple’s shoulders. Planning a wedding is stressful enough. Couples are recognizing that. They understand the extensive benefits of hiring you. You're the answer to improving their mental health and smoothing over all of the rough bumps.

Blush Botanicals Marketplace Listing
Blush Botanicals Marketplace Listing

Marketing & Sales

If couples are easing away from DIY, that means they’re in search of a wedding pro that’s a right fit for them. Now's the perfect time to up your marketing game! Besides social media, Aisle Planner’s suite of tools is here to ensure that clients can find you and see how brightly you shine.

  1. Set Up Your Marketplace Listing

Your Marketplace Listing is a beautiful portfolio for your company. It encapsulates all of your work and all of the information that a client will need. Profile Photo, Vendor Category, your availability for Travel, Market, Company Description, and more.

  1. Display Reviews on your Marketplace Listing

Reviews can really boost your sales! The review manager allows you to keep your most recent reviews accessible and does all of the work for you.

  1. Submit your best work from real weddings and styled shoots to the AP Publishing Tool so we can feature you and you can get even more exposure to future clients.

Learn more about ways that you can market with intention and connect with the right clients for you. Never sell yourself short. Your services are worth it, they just need the right marketing!


 

Hero photo courtesy Blush Botanicals and Bryan Miller Photography

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About the Author

Aisle Planner Editorial Team
Aisle Planner Editorial Team
The Aisle Planner Editorial Team is a collective of creative writers, editors, and former event pros who obsess over weddings and special events—and the businesses behind them! Drawn to refined details, design, and creativity, our team provides intelligent and straightforward articles with insights, practical tips, and expert guidance in putting Aisle Planner's "Power of One" behind your business.